Switzerland is Happy!

March 6, 2014, 2 Comments

It’s the No 1 song in Switzerland and is spreading happiness across the whole country.

The first Swiss Happy video was in Lausanne at the end of January and has already clocked up over 400,000 views on YouTube. It is possibly the one that sticks closest to the Pharrell Williams’ original with enough different people, locations and times of day. So how has the rest of Switzerland responded?

Zurich is still catching up in terms of numbers of views, maybe because there are two rival versions. One is all pretty young things who don’t go out after dark, which is very odd considering the idea of the original is that it covers a whole 24 hours. The other has Edward Scissorhands in the street and dancing on Jelmoli’s porch.

Geneva also has two versions. This one (the more popular with 64,000 views) features a man in a box, dancing on the tramlines and a lovely lady in a wheelchair; the other cleverly has happy people dancing in front of the dour faces carved into the Reformation Wall. Both manage to include the crucial night-time scenes.

Bern, of course, has to be totally different from all the others. One film-maker made an extended 16 minute version featuring practically the whole city. The other guy rather strangely split his films into two short ones (here and here) rather than making one montage, which is kind of missing the point of the original video.

Some of the other videos, such as the one from Lugano, involve passers-by not there for the filming, from construction workers to people crossing the road. Then there are the Happy videos from Basel, Fribourg, Gstaad, St GallenNeuchatel, Bulle and even a dance studio in Langenthal.

One of my favourites is from the Hotel Les Trois Rois in Basel. It’s the oldest and poshest hotels in town but the staff know how to have fun. Waiters, receptionists, chambermaids, chefs and painters all showing how happy they are. If only every hotel in Switzerland had staff who smiled as much. Well done to the Three Kings!

What all the Swiss videos show is how diverse Switzerland is. Lots of happy immigrants (or children of immigrants) on show in every film alongside lots of happy Swiss people. After the vote on 9 February, that’s an important thing to remember – we are all happy to live here.

PS If have no idea what this all about, you can watch all 24 hours of the original video online, featuring Mr Williams and hundreds of folks dancing around Los Angeles. It has some amazing scenes, but you don’t have to watch it all to get those: the Top 50 Moments are captured here. I loved the three old ladies at 11:36 AM and the two Fred Astaires at 02:20 PM.




2 Comments on "Switzerland is Happy!"

  1. Tania Lowery Thursday March 6th, 2014 at 11:18 PM · Reply

    Hi there, you should add to your list the Basilisk one:

    🙂 happy! see you in Zurich in April 🙂

  2. Jessica Marais Friday March 28th, 2014 at 12:33 PM · Reply

    Hi Diccon,
    I’m from a PR agency – could you contact me on my email address please?

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